Instagram Strategy, Meet Google Search
As of July 2025, Google is now indexing public Instagram content — including Reels, carousels and static posts — more broadly in Search results. Your model home tours, lifestyle stories...
Boosting Multifamily Tours Beyond Apartment Listings
According to the 2024 NMHC/Grace Hill Renter Preferences Report, 79% of renters visited a property website during their search. Most said it was the community’s own website — not an...
Your Brand Story Has Seconds to Land
In today’s fast-scroll world, you don’t get minutes — you get seconds for your brand story to stand out. If your story doesn’t land fast, buyers move on. Kantar reports...
Big Vision, No Voice: The Cost of Generic Community Marketing
Most master-planned communities start with vision. A clear purpose. A promise of something better. But without clarity, even great ideas get lost in the noise — and the promise fades...
Homebuyer Incentives Aren’t Enough
Today’s homebuyer wants a good deal, and incentives can help deliver it — but even more than that, they want a good decision. Especially during the quiet phase of shopping,...
The Trust Variable: Your Advantage in an Uncertain Market
Cancellations aren’t just about affordability. They’re about confidence and trust. In a high-stakes housing market, post-sale fallout often starts with pre-sale misalignment. Flashy messaging and less than transparent information can...
Still Thinking About IBS 2025? Us Too
The IBS show may be over, but the ideas, insights and standout moments are still fresh. From big industry shifts to small-but-mighty takeaways, here’s what’s sticking with us post-International Builders’...
Homebuilder Marketing Strategy: What Edelman’s 2025 Trust Data Reveals
The numbers tell an interesting story while trust in government and media keeps dropping, business stands as the most trusted institution. For real estate marketers, this isn’t just data —...
IBS 2025 Preview: Our Can’t-Miss Session Guide for the International Builders’ Show
As the International Builders’ Show (IBS Show) approaches, we’re gearing up for a week filled with innovation, collaboration and inspiration, starting February 24. The robust schedule features thought-provoking sessions that...
How to Support First-Time Homebuyers Through Every Stage of Their Journey
Buying a first home is a thrilling yet daunting milestone. First-time homebuyers need more than a sales pitch — they need a trusted partner. Savvy marketers for homebuilders and master-planned...
From Stories to Success: How to Craft a Brand Narrative That Lasts
Imagine you’re sitting by a campfire, surrounded by friends. The air is cool, and the flames crackle as someone starts to tell a story. Instantly, everyone leans in. It’s not...
Strategies for Homebuilders: How to Build Unbreakable Brand Loyalty
In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...
Brand Presence: Advanced Strategies for Social Media Professionals
In today’s dynamic digital landscape, crafting a distinctive brand voice on social media requires more than just keeping up — it demands innovation and strategic foresight. Seasoned content creators and...
Elevate Your Social Strategy: Crafting Content That Resonates
What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...
4 Ways to Craft a 5-Star Homebuying Experience
Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...
Friendships Help Sell Active Adult Communities (And Keep Residents Thriving)
What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...
5 Ways To Optimize Your Content for Voice Search
As technology advances, so does how we interact with it. One significant change in recent years is the rise of voice search. With virtual assistants like Siri, Alexa and Google...
Homebuilder Marketing Strategies and Solutions: First Published in The Builder’s Daily
When Homebuyers Pull Back, Builder Brands Must Step Up Republished with permission of The Builder’s Daily, where it was submitted by Barbara Wray and originally published July 1, 2025 In...