Real Estate – Page 3 – Wick Marketing | Austin, TX marketing agency

Placemaking Your Brand Part 3: Rebranding Communities

Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...

Placemaking Your Brand Part 2: Amenity-Scarce Communities

An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...

Placemaking Your Brand Part 1: Amenity-Rich Communities

An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....

Yes, Home Builders Still Need Marketing

New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...

Attract Virtual Buyers With a Stronger Digital Presence

In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...

Millennial couple consulting about home design project in architect office

Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.

Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...

Adult couple cooks in their spacious kitchen.

Millennial Buyer Trends Create Opportunity at Your 55+ Community

Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...

A beautiful sunset with 2 dogs running alongside their human.

How Storytelling Unlocks Marketing for Master-Planned Communities

Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...

A laptop screen is open with 4 women on a zoom webinar.

5 Expert Insights For Grand Openings This Summer (and Beyond)

In the first few months of the pandemic, homebuilders and developers had to focus on how to continue building and operating, while also loading up on digital tools for online...

Overhead street view of homes in San Diego

Effective Ways To Move New Home Inventory During COVID-19

Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...

How Marketing Can Help Homebuilders Weather the COVID-19 Crisis

Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...